Free Lance is proud to announce the opening of its new point of sale in the Belgian capital. An opportunity for the famous “Made in France” shoemaker to launch its latest concept store.

Designed by architect Tino Seubert, the boutique is inspired by the sensual curves of the female form, a theme dear to Free Lance since its inception.

Everything here celebrates femininity and elegance.

Glass shelves arranged along raw plaster walls, brushed stainless steel surfaces and glass block partitions recall the ultra-contemporary and elegant character of the stores that the brand opened during its early years.

The palette features light and sensual shades highlighted by pure white and cream accents. Touches of yellow light up and discreetly warm the overall look.

The merchandising accessories are coated with black varnish and carefully placed around the space, to pay homage to a famous Free Lance icon, the Billi patent leather thigh-high boots, designed in 1981.

In the centre sits a modular sofa with curved lines, perfect for customers who want to sit down and relax in a welcoming atmosphere.

The new Free Lance point of sale in Brussels shows off the new decoration concept created for the brand's boutiques; a daring, stylish and colourful atmosphere, which embodies the creative flair and excellence that defines Free Lance.